Business Management Skills Training

We can assist your business by writing and tailoring a training programme to ensure relevance of content to suit your business and specific industry. A typical programme would cover the following aspects, usually as 1-day modules but this can be varied as the need demands.

Business Planning

This is designed for the owner to successfully produce a clearly defined plan for the business including strategy, finance, marketing, people, processes, best practices, customers and action plans. It will identify when and what resources are needed, which direction the business should take and provide the measurements to ensure it remains on the right course.

Marketing

This module addresses the big questions: What is my market? What is my market potential? Who are my customers? What are my unique selling points? How do I access potential customers? All the various methods and communication are explored to take your service to the market in a planned and measured approach.

Selling Skills

A specific skill set and attitude is essential for this key cornerstone of your business. We can look at individual coaching, team training sessions to explore new ideas or re-kindle "forgotten" skills and it can cover field sales and telephone selling. The programme includes building rapport with your customers, relationship and transactional selling, up-selling and cross-selling as well as introducing and developing the selling skills of team members who do not see themselves as sales people.

Financial Management

Designed for the owner with no formal financial training, this helps with the understanding of accounts by examining all the elements, including profit margins, profit and loss statement, balance sheet, credit ratings, cost controls, budget setting, cash flow forecasting and planning working capital requirements. The Key Performance Indicators such as measuring and monitoring performance are also covered looking to build a format with which the owner can see at a glance how the business is performing.

Customer Retention and Development

The defining factor for any business is the quality of its customer service. If it is top quality, it becomes easier for your customer to buy more form you and to stay with you for the longer term. This module looks at the whole customer journey from first contact to fulfilment and finding out what your customer thinks of the experience. It covers communication skills, the appearance of your business and exceeding the customers' expectations.

Personnel & Management Development

How do you get the best out of your team? How do you encourage them to keep up to date with technology and new products? These two typical questions are addressed in this module. It looks at developing the skills of your people, team building through positive motivation and raising the overall productivity on a sustainable basis.

Operating within the Law

Awareness of the owners statutory requirements of operating a business and their related responsibilities. Business law affecting your customers. Employment law covering contracts of employment. What are employees / employers rights. Health and Safety responsibilities ensuring compliance and best practices.